If you have not read a good book on marking yourself lately, then this is the one for you. You, Inc. was written by Harry Beckwith and his wife Christine Clifford Beckwith and is one of the most enjoyable books I have read. I picked it up a couple of years ago and have read it cover to cover a few times and have used it for references multiple times in lectures. The stories in it are fascinating and inspiring, once you pick up the book you will not want to put it down until you are finished. It covers topics such as relating, attitudes, communicating, tactics and successes. Whether you are the physician, office manager, front of back office staff you are marketing yourself everyday to those you meet. This book will inspire you to take a good look at how you present to others and make you think about how you are branding your best product…YOU.
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