If you have not read a good book on marking yourself lately, then this is the one for you. You, Inc. was written by Harry Beckwith and his wife Christine Clifford Beckwith and is one of the most enjoyable books I have read in a long time that picks you up and encourages you to brand yourself. I picked this book up couple of years ago in an airport while traveling and have read it cover to cover a few times. It has so many great stories and information that I have used multiple times when I do lectures. The stories in it are fascinating and inspiring, once you pick up the book you will not want to put it down until you are finished. It covers topics such as relating, attitudes, communicating, tactics and successes. Whether you are the the business owner, office manager, or an employee, you are marketing yourself everyday to those you meet. This book will inspire you to take a good look at how you present to others and make you think about how you are branding your best product…YOU. This is one for your personal library that you will reference over and over again.
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