There is a lot of talk today about branding your business, but what exactly does this mean? Your business is creating a brand for itself whether you are trying to or not. The term “to brand” is to develop a trademark for business, a way that your customers identify you and what you have to offer. Whether you are trying to intentionally brand your business or not, you are doing it with your clients/customers/patients. It actually starts with how people hear about your business and what they say, then when someone visits your place of business what it looks like from the outside to the inside affects your brand. Just think about it, would you go to a doctor or dentist’s office that was in a run down building that was dirty and the property was not kept up? probably not, but what if the outside looked okay, but once you got inside the place was a mess and the staff had wrinkly scrubs on and their desks were piled high with papers and charts, would you stay and if you did would you come back? Lets take it one step further and you stayed, were taken back to a treatment room and then the doctor/dentist walked in with their white coat all winkled and food on it. What do you think that offices brand is saying? As I said above, your business brand starts from the outside of your building and then carries throughout the whole office. Your staff is your visible brand to your customers, they usually have the first connections with them and no matter how nice they were on the phone once your patient/client is in the office and your staff’s appearance and attitude are visible to them it needs to score an A+ for you our you could lose a client. Take a few minutes today to ponder what your work environment looks like and feels like to others and ask yourself “what is our brand and what are we saying with it to our customers?” Good food for thought.
2/18/14
Comentarios